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Elmwood Institute

A Division of Patten University

BUS 653

Business Research Methods

Semester Units

3

Prerequisite

None

Course Description

This course is designed to provide a working knowledge of research methods and analytical techniques as they are used in business and government as tools for implementing a systematic approach to planning policies, programs and projects. It combines in one course the study of research methodology, the planning and design of research, and the management science tools that are used and the nature of decisions to which the research and analysis contribute. Modern decision theory which treats managerial problem solving as the selection of the best solution from a set of alternatives is emphasized. The course is not concerned with abstract statistical concepts but, rather, with the applicable techniques and their use in solving practical business problems.

In addition to providing a working knowledge of research methods and design, the course includes a brief, but thorough description of forty (40) tools of analysis with a description of the technique and its application. None of the techniques require sophisticated mathematical or computer implementation. Emphasis is placed on how the techniques are used and how to implement the results.

Course Learning Outcomes
  • Formulate a relevant business problem and justify its significance through exploratory research.

  • Design a comprehensive research plan that integrates ethical principles and appropriate methodologies.

  • Collect and interpret data using qualitative or quantitative methods to generate preliminary insights.

  • Synthesize research findings into actionable recommendations and present them in a professional research paper.

  • Evaluate cross-cultural and ethical considerations in the design and reporting of business research.

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